Audi – Wordmark for the New EV Line (China)
The logo is designed as a variable typographic system. It shifts in weight and width, adapting to different contexts — from vehicle badging to digital interfaces. This flexibility reflects how brands operate today: dynamically, across multiple media and formats.
Project info
Agency: Gate 11, Munich
Creative director: Goran Pavasović
Type designer: Nino Bodač
Photos and video are downloaded or linked to Audi MediaCenter and the rights are license-free for journalistic / editorial and private purposes.
